Case Study
Eskra Plastic Surgery x Kingdom Social Media Agency
Client Overview
Eskra Plastic Surgery is a luxury medical spa and surgical practice in North Carolina, offering procedures ranging from injectables and non-invasive treatments to cosmetic surgery. The brand is known for its expert team, high-quality results, and elevated patient experience.
Challenge 🎯
Before partnering with Kingdom Social Media Agency, Eskra Plastic Surgery faced:
- A dormant Instagram presence with outdated content
- Minimal community engagement on social platforms
- Lack of consistency in social posting and brand voice
- No influencer relationships or modern marketing strategies in place
Our Strategy 🚀
Kingdom Social Media Agency developed a full-funnel social media and content plan including:
✅ Instagram Revamp – Created a cohesive, polished aesthetic and updated the bio to reflect services and brand personality.
✅ Content Creation & Reels Strategy – Shot, edited, and published short-form video to showcase results (e.g. Emface, breast augmentations, jawline contouring).
✅ Engagement Boosting – Implemented hashtag strategies, community engagement, and patient-friendly content that resonates.
✅ Influencer Marketing – Identified and managed relationships with local influencers to drive trust and visibility.
✅ Public Relations – Secured community partnerships to further solidify brand authority.
✅ Website & E-commerce Overhaul – Upgraded website, added Shopify e-commerce experience for users, increasing clarity and visual appeal.
✅ Project Management – Used Monday.com to streamline workflow, deadlines, and creative approvals.
Results 📊
- +10% Growth in Instagram Followers (within first 90 days)
- +184% Growth in Instagram Followers (2 years in)
- Increased patient engagement and consultation requests via DMs and link clicks
- Revived a dormant brand by showcasing diversity, real results, and authentic storytelling
- Boosted community awareness through local events and press coverage
- Streamlined brand voice across all digital channels
Client Feedback
“I’ve had the privilege of working with Virginia Torres-Eme for the past two years, and I can say without hesitation that she has truly transformed my practice. Virginia consistently creates outstanding content that not only captivates our audience but also stands out for its quality. I frequently receive compliments from fellow providers about the engaging and informative content she produces for our social media.
What sets Virginia apart is her ability to present valuable information in a fun, approachable way. She highlights what makes
our practice unique, allowing potential patients to get a sense of who we are long before they step through the door. This
approach has also helped us maintain strong engagement with our existing patients.
Beyond her impressive skills, Virginia is an absolute delight to work with. Her positive, upbeat attitude makes even the most nerve-wracking moments of being featured in social media content enjoyable. I look forward to many more years of
collaboration with Virginia. If you’re looking to work with the best in the business, look no further than Virginia Torres-Eme!”
-Benjamin D. Eskra, MD